Taiwan Excellence 2014 IDENT : WORLD LAB

Music & sound design: Zelig Sound

Taiwan Excellence 2014 IDENT : WORLD LAB - Safety & Security

''The World Lab'' Series shows the evolutionary process of industries through a visualization of elements unique to each specific industry. The laboratory concept symbolizes the power of Taiwan's research and innovation.

Creative & Design
The visual design of this video draws upon ideas of surveillance, control and safety, which are standards that Taiwan’s security industry consistently achieves. The main character of the video, the robot of the future, well symbolizes the concept of intelligent security surveillance. The extensive appearance of lenses throughout the video as a visual element reinforces the concept of surveillance. The robot’s design is inspired by shell creatures to help create an image of safety and protection.
''World Lab'' 系列形象影片 - 世界的實驗室為概念,實驗室代表台灣的創新及研發能力,實驗對象代表著不同領域的產業,在實驗室中不斷進化,將產業特性視覺化為視覺主體。

Client: Taiwan External Trade Development Council ( TAITRA )

Director: Sawoozer Wang


Co-Director : Lance Ni
Producer : John Ou
Concept Artist : Camille Kuo / Neven Hsu / Sylvia Chen / Tom Yi 
Graphics Design : Niven mo / Walt Wang
CG Team Supervisor : Juin Chang / Ralph Waniek
CG Artist : Juin Chang / Lance Ni / Neven Hsu / Tom Yi / Sylvia Chen / Andrew Augustyniak / Andy Zimirski /
CG Assistant : Ric Hung / Jyouanmi Chen

FOX Renderfarm

Special thanks
13 Studio / Artery Vision