Virgin Media TV Rebrand
We worked with Wolff Olins to provide the music and sound rebrand for the three Virgin Media TV channels; TV, Film and Music.
The concept was to use sound to subvert the viewer's expectations of what you would expect the different objects to sound like. They still sound convincing but they are not what you expect.
33 x 10s idents
12 x 1 minute ambient music pieces for use with various genres, themes and channels.
Music and sound: Zelig Sound
Visual / art direction / agency: Wolff Olins
Client: Virgin Media