Together with BBC Creative, BBC UX&D, the BBC Brand team and Wolff Olins, we set out to deliver an experience upgrade like no other. The BBC is a creator of bold original content which is distributed all over the world, but across all of this content, the BBC’s brand wasn't making its voice heard. Together we created a sonic brand for the BBC masterbrand, including a sonic brand to sit at the front end of all video and audio content.